REAL WORLD NUMBERS ON HOW STRATEGIC USE OF SOUND WILL GIVE YOU A COMPETITIVE EDGE.
ROI, Brand Engagement & Loyalty
Emotional Connection and Brand Recall
A study conducted by Man Made Music suggests music can improve brand recognition by 46%.
Millennials, in particular, are more likely to associate emotions and memories with sounds.
Man Made Music
Consumers are 96% more likely to recall a business if it uses brand-congruent music.
Prof Adrian North, Leicester University
83% of millennials feel more connected to a brand when music or sound is integrated in a way that reflects the brand’s personality and values.
Pandora
TikTok’s own research shows that branded content with a custom sound or music is 8x more likely to be remembered by users compared to content with no sound or generic stock music.
TikTok
Audio Consumption Trends
+74%
74% of young adults develop a better understanding of company’s personality through music.
PHMG
79%
Unlike video or other visual media, audio allows us to consume content without interruption, which is why 79% of listening occurs while we’re multitasking. Sound penetrates our daily routines, reaching us in ways that images cannot, making it an integral part of our lives.
Spotify for Brands
+70%
70% of consumers are more likely to remember a brand with a unique audio identity
Journal of Advertising Research
+74%
74% of young adults develop a better understanding of company’s personality through music.
PHMG
79%
Unlike video or other visual media, audio allows us to consume content without interruption, which is why 79% of listening occurs while we’re multitasking. Sound penetrates our daily routines, reaching us in ways that images cannot, making it an integral part of our lives.
Spotify for Brands
+70%
70% of consumers are more likely to remember a brand with a unique audio identity
Journal of Advertising Research
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